Digital Directories - Design Checklist

DESIGN CHECKLIST FOR EFFECTIVE DIGITAL ADVERTISING

1. Keep ad simple and easy to read!

1. Use colours, typeface, and elements from your logo
   

1. Use buttons, which increase Click-Through Rate (CTR) to your website.

1. Focus on call- to-action button design and placement. Buttons should standout with vibrant and varied colours, different than the background

1. Make sure text is readable and not too much.

1. Headline should be bold and big and different font and colour than rest of text.

1. Avoid a big file size to ensure the ad loads quickly
   

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