The Power of Print - Size Matters

Bigger is Better

93.2% of respondents felt that businesses with larger ads were perceived to have established reputations.

Call Attention

70% of Yellow Pages users look at larg - er ads when they are not sure where to make a purchase. Studies have shown that larger Yellow Pages ads can be up to 30 times more effective than smaller ads.

Be Seen

84% of Yello users start their search at the beginning of a heading when not sure where to purchase. The closer to the front of the heading, the more often you will be seen by potential customers.

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