Directory Products - Yello Searchers
How do Yello Searchers describe Yello:
Source: Market Research Services Ltd. (MRSL), Feb 2018.
Barbados
Question: Based on your own impression of Yello, please tell me
which of these words describe Yello?
Yello Searchers use Yello as their #1 Search Resource:
Ranking:
- Find Yello Directory
- Findyello.com
- Facebook & Websites
Source: Market Research Services Ltd. (MRSL), Feb 2018. Barbados
Question:
What search media do you use when you need to obtain information
about products and services?
How Yello Searchers Search Yello Daily:
Question: When was the last time you referred to or used the Yello
print, mobile and/or online directory?
Yello Searchers Search Yello Often:
Delivering Connections for your business:
- Find Yello Directory - Searched 2x daily
- Find Yello Print - Searched 3x daily
- Find Yello Mobile App - Searched 2 x daily
Source: Market Research Services Ltd. (MRSL), Feb 2018.
Barbados Question:
How many times did you refer to the Yello print, online,
mobile app today or yesterday?
Power the Future of Your Business - 4/5 Bajans use the phone book to make a purchase decision.
Perception is not Reality - FACT VS FICTION: People use the directory
2x more than than people perceive.
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