Directory Products - Yello Media
Media Support:
Our advertising supports your investment. If it's on the island, Yello can help you find it www.findyello.com., PLUS Digital, Social, Print, Radio,
Outdoor, PR, etc.
Delivering Customers:
The Yello Directory gives you 3X the reach. No other advertising medium
delivers customers to your
business like Yello Media. Among calls generated from Yellow Pages advertising, 44% of
those come from consumers
visiting an advertiser’s website
after seeing their Yellow Pages ad. 56% of calls are generated
directly from the print ad.
Effectiveness of the Print Yello Pages:
- 9 out of 10 persons said they found what they were looking
for when they consulted the Print Yellow Pages.
- 3 main reasons the print was consulted
- 36% To confirm details of a business they knew
- 21% To look for a product/service nearby
- 20% because it is convenient
Yello Media Adult Usage:
No other media compares in retention & usage.
- Reach - 85% of adults have the Yello Directory
- Adults Referred to Yello Pages
- 77% last year
- 55% last month
- 41% last week
- 2.31 The average usage among adults is references per week
- Number of ads referenced
- 83% in a contact
- 64% in a purchase
Source: Based on an independent in home survey
conducted by Marketing Strategy Limited in August
2012 among adults over the age of 18 in Barbados.
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