Social Media Management – Sellable Products 

Main Products 

Description	Standard (SMMS)	Advanced (SMMA)
Facebook page design, Instagram setup and Google My Business Setup (if required)	Yes	Yes
Strategy Call	1 per Month	1 per Month
Content Creation & Post Monitoring*	Yes	Yes
Monthly Media Spend	$4,900	$7,000
Targeting Type	Boost of Posts or Ads on FB/IN	Boost of Posts or Ads on FB/IN
1 Set of On Site Photo’s per Month	Yes	Yes
Event Coverage	-	Yes (up to 2 events/month)
1 Minute Video Campaigns	1 per Month	1 per Month
Content Published on FB & IG	Up to 12 Posts per Month	Up to 24 Posts per Month
Monthly Reporting & Performance Review	Yes	Yes

Product UDAC (Bolt-Ons)

Product	UDAC	Description
Social Media Event Coverage	SMEC	2 Hours Coverage Posting & Some Live Streaming
Additional On Site Photos	SMPP	Professional Photography (2 Hours Max)
Twitter Tweets	SMTW	Profile Setup 5 Tweets per Week & Response Monitoring
YouTube Management	SMYT	Channel Creation & Optimization Video Optimization Upload Customer Supplied Videos
Social Media	SMEP	12 additional posts per month
1 Minute Video Campaign	SMVC	Custom Facebook Budge
Facebook Budget	OAFB.C	Custom Facebook Budget
Instagram Budget	OAIG.C	Custom Instagram Budget
Social Media Custom	SMMC	Professional Video Shoot & Edit (Consultation) Additional Basic Event Coverage Hours Facebook/IG Live Streaming (Consultation) Additional Event Person

Product Requirements 

1. 1 Month Deposit required for both main packages
2. Fully completed CCF
3. Additional supplementary information 
   

What is needed by Fulfillment? 

Business Contact & Information Required on the CCF 

1. Business Name 
2. Business Email 
3. Business Addresses 
4. Contact number
5. Hours of Operation 
6. Company Tagline 
7. Business Website Address 
8. Brief company bio (about two paragraphs about company history) 
9. Description of main products/service offerings 
10. Competitors listed 

Social Media Profile* 

1. Facebook (required) 
2. Instagram (required) 
3. Gmail address for Google My Business – if needed (required) 
   

Other (if they have it – for the purpose of creating client’s content calendar) 

1. YouTube 
2. Twitter 
   

Supplemental Information Outside of a Completed CCF: 

1. Editable Company Logo’s (Vector/Ai/PSD/EPS/PDF) 
2. Marketing Collateral - PDF/Word/editable informational/company files re: products and services 
3. Branding Guidelines 
4. Product and Services (Photos/images/videos)
5. Available events schedule 
6. Upcoming promotions or campaigns 
7. Content or content ideas from the customer 
   

Boosting a Post vs Facebook Ads

Boosting a Post

Boosted Facebook posts are a type of ad that takes a page post and amplifies it to a specific audience via Facebook News Feed and Instagram.

Facebook Ads

These allow you to run a targeted campaign to meet a specific goal with ads that show up in the desktop and/or mobile News Feed of targeted users (age, gender, location, interests).

Goals can include:

1. Reach
   
2. Brand Awareness
   
3. Engagement
   
4. Page Likes
   
5. Website Clicks
   
6. Website Conversions, and more.
   

Yello Provides – Social Media Management

Quality Postings 

We will create the postings based on the information/ content customers sends us. This includes what’s on your website with the purpose of generating interest and engagement

Business Page Optimization 

As we create or access social profiles we will optimize the pages for maximum exposure and visibility and with updated information

Monthly Progress Report 

At the end of each month customers will receive a progress report

Photography Services 

Both packages include professional photographs taken by our Social Media Manager.

Managing Customer Expectations 

What not to say to customers 

1. That we’ll manage their social media autonomously.
2. That they don’t have to be involved in the process.
3. That they don’t have to provide content.
4. That they can expect artwork within the hour of them sending details.
   

How to manage expectations 

1. Be transparent. Explain how and why you’re handling a situation a certain way. Customers who understand what’s going on are likely to be satisfied in the end.
2. Give clear timelines. Most customers don’t mind waiting – as long as they understand why.
3. Be optimistic & realistic. Explain all possible outcomes so the Customer won’t be taken by surprise.
4. Follow up.
   

Industry Standards for Social Media Management Best Practices

Define Your Networks or Themes

Each network provides unique outlets to your audience. How you use and set up your social media themes gives viewers insight into what to expect out of your channels. For example, some of the most popular businesses on social media have a specific theme or notoriety for their channels

Consistency is Key to Your Brand Voice

Defining your social media personality isn’t uncommon, but you must keep it consistent. Maintaining your brand voice helps boost engagement, trust and reliability. Without consistency, you give a lot of room for error in communication between your brand and customers.

Leave “Bae & on Fleek” to the Teens

As we mentioned before, there’s a thin line between being a comical and offensive brand online. One way to avoid being in the news headlines for your social media is to not jump on the latest trends before doing your research.

Research Competitive Analysis

Competitor data provides insights into smarter decision-making and better strategizing. There’s no need for copycats, but researching and analyzing competitive analysis keeps you one step ahead.

Best Practices for Digital Fulfilment/Specialist 

Plan

Ensure that you plan your content Schedule in advance.

Prepare

Submit and prepare Artwork in batches and schedule together.

Communication

It is imperative that you keep in contact with your customers (whether via email or phone) and always ask if there’s any content they can send over.

Research

In order to be one step ahead of your competitor it is a good idea to know what others are doing.

Records

Always keep customer records-accounts in AdMan updated with any meeting notes, reports or comments regarding Fulfillment.

Budget

Always refresh your memory and keep track of the original budget spend.

Consistency

Ensure that the customer’s online persona and branding is consistent and somewhat predictable.