Introduction to Social Media Management

Introduction to Social Media Management


What is Social Media?

The term social media refers to web based communication tools that people use to interact with each other by both sharing and consuming information.

Social Media Accounts Managed by Yello

Facebook Business
Facebook is defined as an online social networking website where people can create profiles, share information such as photos and quotes about themselves, and respond or link to the information posted by others.
  1. Post Comments
  2. Share Photos
  3. Share Links
  4. Play Games 
  5. Chat live 
  6. Stream live Videos 
  7. Likes
  8. Shares
Twitter
Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".
  1. Broadcast Short Burst messages/micro blogging 
  2. Message size restriction to 140 characters 
  3. Includes photos and videos 
  4. Tweets
Google my Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can help customers find you, and tell them the story of your business.
  1. Google Posts
  2. Message or chat 
  3. Appointment URLs
  4. Small talks with google 
  5. Question and answers 
Instagram 
Instagram is a free, online photo-sharing application and social network platform.
  1. Sharing Photos 
  2. Sharing videos
  3. Instagram stories 
  4. Live videos 
  5. Hashtags 
YouTube 
YouTube is the brand name of a website on which users can post, view, or share videos.
  1. Free video sharing 
  2. Easy to watch online videos 
  3. Create & upload your own videos to share 
  4. Views 

Social Media Management 

Who is the social media manager? 
Social Media Manager refers to an individual in an organization trusted with monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of a brand, product, individual or corporation.

Why do businesses use social media to Market? 
Businesses around the world have discovered that using social media platforms to market their businesses is an effective marketing tool that drives business leads and generate sales. Maintenance and monitoring of Social Media business accounts has evolved into a full fledged service one of which Yello Media has included in its product bundle.
  1. Increase brand awareness 
  2. Market Products and services 
  3. Connect to Current Customers
  4. Engage new customer 
  5. Increase content share 

Social Media Product Processes

Sales 
  1. Consults with Customer to confirm needs and vision.
  2. Executes contract & submits items (contract, SLA, CCF, deposit, Customer files/images).
Quality Assurance 
  1. Review contract.
  2. If in order, normalize; if not, reject.
  3. Send to Fulfilment.
Provisioning Review 
  1. Review CCF confirming information.
  2. If Customer doesn’t have profiles, create new accounts.
  3. If Customer has profiles, request login details & access.
  4. Add profiles to Business Manager & Sprout Social.
Customer Contact 
Email sent to Customer outlining package, what to expect and requirements.
  1. Face-to-face meeting is arranged with Customer.
  2. If no response in 24 hours, Customer is called to confirm meeting time.
Customer Meeting 
Specialist meets Customer to discuss the first quarter plan.
  1. Discuss objectives, campaigns and content (creation & curation).
  2. Specialist collects organic content if available (photos, etc.)
Provisioning (Content Schedule)
Job is marked “live” in Adman. Accounts and consultant notified.
  1. Specialist creates content schedule.
  2. Schedule emailed to Customer for review and approval (24 hours).
  3. Boosted posts/ad campaigns, spend amount & duration are noted on schedule.
Provisioning (Content Approval)
  1. No response in 24 hours, Specialist follows up with call.
  2. Still unable to reach Customer or does not respond, posts are sent live.
  3. If Customer has changes, they are made and sent for review.
  4. Process repeated until approval.
Provisioning (Monitoring)
  1. Posts are monitored.
  2. Boosted posts and ads are actioned.
  3. End of month report is sent, and meeting with Customer is set up.
Customer Review Meeting 
  1. End of month meeting:
  2. Discuss report, new objectives and ad campaigns.
  3. Content collection and curation process is repeated.





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