DashThis Glossary - Social Media Management Facebook

DashThis Glossary - Social Media Management Facebook

Social Media Management - Facebook:


Page Organic Reach 
  1. The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. Please note that this metric will only show data for actions that occurred during your selected time period.  

Impressions 
  1. The total number of impressions seen of any content associated with your Page. Please note that this metric will only show data for actions that occurred during your selected time period.  

Views 
  1. The number of times a Page's profile has been viewed by logged in and logged out people. Please note that this metric will only show data for actions that occurred during your selected time period.  

Video Views 
  1. Total number of times page's videos have been viewed for more than 3 seconds. Please note that this metric will only show data for actions that occurred during your selected time period.  

Engagement 
  1. The number of times people clicked on any of your content. Please note that this metric will only show data for actions that occurred during your selected time period.  

Engagement Rate 
  1. The number of people who engaged with your page divided by the number of people who saw any of your content. Please note that this metric will only show data for actions that occurred during your selected time period. 

 Total Actions on Page 
  1. The number of clicks on your Page's contact info and call-to-action button. Please note that this metric will only show data for actions that occurred during your selected time period.  

Total Social Impact 
  1. The total number of reactions on all posts, plus all the shares and all the page likes for the period.  

New Page Likes 
  1. The number of new people who have liked your Page. Please note that this metric will only show data for actions that occurred during your selected time period. 

Page Unlikes 
  1. The number of people who unliked your Page. Please note that this metric will only show data for actions that occurred during your selected time period. 

Post Reach 
  1. The number of people who saw your Page post. Please note that this metric will only show data for posts published during your selected time period.  
Post Impressions  
  1. The number of impressions for your Page post. Please note that this metric will only show data for posts published during your selected time period.  

Total Reactions  
  1. Total post reactions of a page. Please note that this metric will only show data for reactions that occurred during your selected time period.  

Post Engagement Rate  
  1. The number of people who engaged with your post divided by the number of people who saw your post. Please note that this metric will only show data for posts published during your selected time period. 

 

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