DashThis Glossary - Social Media Ads

DashThis Glossary - Social Media Ads

Social Media Ads:


REACH 
  1. The total number of users who saw the ads at least once. Note: Reach is different from Impressions because impressions can include multiple views of the ads by the same users.  

COST PER 1000 PEOPLE REACHED 
  1. Calculated by dividing the reach of the ad by the total cost of the ad, and then multiplying this total by 1000.  

IMPRESSIONS
  1. The number of times your ad was shown to users on Facebook. 

CPM (COST PER 1000 IMPRESSIONS) 
  1. The average cost for 1,000 impressions. 

POST ENGAGEMENT 
  1. The total number of actions that people take involving your ads. 

COST PER POST ENGAGEMENT 
  1. The average cost of each post engagement. 

TOTAL LEADS 
  1. The number of leads attributed to your ads from Facebook-owned properties (including forms and Messenger) as well as off-Facebook leads tracked by the pixel on your website and attributed to your ads. 

COST PER ON-FACEBOOK LEAD 
  1. The average cost of each On-Facebook Lead. 

LINK CLICKS 
  1. The number of clicks on ad links to select destinations or experiences, on or off Facebook-owned properties. 

CPC (COST PER LINK CLICK) 
  1. The average cost for each link click. 

CTR (LINK CLICK-THROUGH RATE) 
  1. The percentage of times users saw the ad and completed a link click. 

AMOUNT SPENT  
  1. The estimated total amount of money spent on the campaign, ad set or ad during its schedule.  

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