DashThis Glossary - Social Media Management Instagram

DashThis Glossary - Social Media Management Instagram

Social Media Management - Instagram:


Reach 
  1. The total number of unique accounts that have seen your posts (photo, video or carousel album).  

Impressions 
  1. The total number of impressions for your posts (photo, video or carousel album). 

Website Clicks 
  1. The total number of clicks on the website link in your account's profile. 

Video Views 
  1. The total number of times your video has been seen. This will return a zero for videos in carousel albums. 

Profile Views 
  1. The total number of users who have viewed your account's profile. 

Engagement 
  1. The total number of likes and comments on your posts. Please note that this metric will not include carousel album data.  

Engagement Rate 
  1. The rate at which users engaged with your posts. This is calculated by adding together the total number of likes and comments and dividing the result by the total number of post impressions. 

Followers 
  1. The total number of people who follow your account.  

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