DashThis Glossary - Social Media Management Paid Ad Campaigns

DashThis Glossary - Social Media Management Paid Ad Campaigns

Social Media Management - Paid Ad Campaigns:


Post Engagement  
  1. The number of reactions, comments, shares and clicks on your sponsored posts or paid ads.  

Link Clicks 
  1. The number of clicks on links within your sponsored posts or paid ads.  

3-Second Video Views  
  1. The number of times your video ad was viewed via paid impression for 3 seconds or more.  

Amount Spent  
  1. The amount spent on your ads or boosted posts during the period 

    • Related Articles

    • DashThis Glossary - Social Media Management Instagram

      Social Media Management - Instagram: Reach  The total number of unique accounts that have seen your posts (photo, video or carousel album).   Impressions  The total number of impressions for your posts (photo, video or carousel album).  Website ...
    • DashThis Glossary - Social Media Management Facebook

      Social Media Management - Facebook: Page Organic Reach  The number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. Please note that this metric will only show ...
    • DashThis Glossary - Social Media Ads

      Social Media Ads: REACH  The total number of users who saw the ads at least once. Note: Reach is different from Impressions because impressions can include multiple views of the ads by the same users.   COST PER 1000 PEOPLE REACHED  Calculated by ...
    • Introduction to Social Media Management

      What is Social Media? The term social media refers to web based communication tools that people use to interact with each other by both sharing and consuming information. Social Media Accounts Managed by Yello Facebook Business Facebook is defined as ...
    • Social Media Management Sellable Products

      Social Media Management – Sellable Products  Main Products  Description Standard (SMMS) Advanced (SMMA) Facebook page design, Instagram setup and Google My Business Setup (if required)  Yes  Yes  Strategy Call  1 per Month  1 per Month  Content ...