Display Advertising: Tactic Overview & USP Guide

Display Advertising: Tactic Overview & USP Guide


Product(s): Display Advertising 
                      Social Media Ads - Facebook, Instagram
                      Programmatic Advertising 
                      Internet Yello Directory (Banner Ads)

Tactic Overview:

Display advertisements are a type of advertising used by digital marketers to reach out to and gain new and existing consumers. To capture people's attention, they make liberal use of visual media in the form of words, photos, or even videos.

Display advertising is often found in specified corners of websites and social media platforms, and they are typically shown in the form of a banner ad (graphic or text). Display advertising encompasses all campaigns, from those with basic text to those with visually appealing videos.

Most effective display advertising campaigns employ a smart blend of pictures, text, gifs, and videos to stand out on the internet and communicate with the intended audience. Marketers may experiment with banner wording, style, shapes, and sizes to create compelling display ad sets.

Unique Selling Propositions:

Some of the unique selling propositions include:
  1. Digital advertising can allow an advertiser to collect basic information such as contact details and location and other valuable remarketing information.
  2. Increase sales by telling potential customers about your product or service.
  3. Tell new and existing users about changes to a business service, new product launches, and/or improvements.
  4. Increase short-term sales with a 'one-off' message - inform people of a special offer or a specific benefit of your product.
  5. Prompt specific actions - get customers to visit your premises or website, or use a discount voucher [This is best for major sales campaigns, e.g, Black Friday Sale]
  6. Change/shift people's attitudes and perceptions of your business
  7. Help to create or develop a distinctive brand for your business to help you stand out from your competitors.
  8. Make your business the first choice for customers, ahead of your competitors.
  9. Generate awareness of your business.
  10. Develop a particular market niche or position.

Relevant Industries:
All industries would be able to benefit from incorporating display advertising due to the intended goal of this strategy, to raise brand awareness. As long as you have a product or service to promote, there is an opportunity to increase the business' brand awareness.

Relevant Reading Material:

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