DashThis Glossary - Google Display

DashThis Glossary - Google Display

Google Display:


Impressions 
  1. How often your ad is shown. An impression is counted each time your ad is shown on a site on the Google Display Network. 

Clicks 
  1. When someone clicks on any part of your display ads to visit your website.  

Click-Through Rate (CTR)  
  1. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions).  

Display impression Share 
  1. The impressions you have received on the Display Network divided by the estimated number of impressions you were eligible to receive.  

Cost-Per-Thousand Impressions (CPM) 
  1. CPM indicates how much you have paid for each set of 1000 impressions (views) of your ad. 

Cost  
  1. The cost of the ads on the Google network. This does not include the campaign management fee charged by Yello. 

Average Cost Per Click (Avg.CPC)  
  1. The average amount that you have been charged for a click on your ad. Average CPC is calculated by dividing the total cost of your clicks by the total number of clicks.  

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