DashThis Glossary - Google Search

DashThis Glossary - Google Search


Impressions 
  1. How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network.  

Clicks 
  1. When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click.  

Click Through Rate (CTR) 
  1. A ratio showing how often people who see your ad or free product listing end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing.  

Cost Per Click (CPC) 
  1. The average cost of each click on your ads.  

Search Impression share (IS) 
  1. Search Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.  

Cost 
  1. The cost of the ads on the Google network. This does not include the campaign management fee charged by Yello.  

% Above Organic 
  1. The percent of your impressions that are shown anywhere above the organic search results.  

 

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