DashThis Glossary - Google Video

DashThis Glossary - Google Video

Google - Video:


Video Impressions  
  1. The number of times thumbnail for your video ad is shown to website visitors.  

Video Views 
  1. Views show you the number of times people watched or engaged with your video ad.  

Video View Rate 
  1. View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown  

Cost per View 
  1. Cost per view is the average amount you pay when a viewer watches 30 seconds of your video or the complete video if it's shorter than 30 seconds or engages with your video, whichever comes first.  

CPM (Cost per 1000 Impressions) 
  1. CPM indicates how much you have paid for each set of 1000 impressions of your video ad.  

Cost 
  1. The cost of the ads on the Google network. This does not include the campaign management fee charged by Yello. 


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