Social Media Video Specifications
What are the Facebook video specifications?
| Use Case | Dimensions | Aspect Ratio | Max Length |
| Shared Video | 1280 x 720 | 16:9 landscape, 3:2 landscape (mobile), 9:16 portrait, 2:3 portrait (mobile) | 4 hours |
| Desktop Newsfeed Ad | 1280 x 720 | 16:9 landscape, 9:16 portrait & 1:1 square | 4 hours |
| Carousel Video Ad | 1080 x 1080 | 1:1 square | 4 hours |
| Collection Video Ad | 1080 x 1080 | 1:1 square | 2 hours |
| Canvas Video Ad | 1200 x 628 | 16:9 landscape, 1:1 square | 2 hours |
| Slideshow Video Ad | 1200 x 720 | 16:9 landscape, 1:1 square | 15 seconds |
| Stories | 1080 x 1080 | 9:16 portrait | 2 minutes |
Format: .mov or .mp4. Max File Size: 4GB
What are the Instagram video specifications?
| Use Case | Dimensions | Aspect Ratio | Max Length |
| Feed Video | 1080 x 1080 | 16:9 landscape 1:1 square 4:5 vertical | 2 minutes |
| In Feed Video Ad | 1080 x 1080 | 16:9 landscape 1:1 square 4:5 vertical | 2 minutes |
Carousel Video Ad 2 to 10 cards | 1080 x 1080 | 1:1 square | 60 seconds |
| Stories Placement | 1080 x 1080 | 9:16 vertical | 15 seconds organic 2 minutes ads |
| Reels | 1080 x 1080 | 9:16 vertical | 15 seconds or 30 seconds |
Format: .mov or .mp4. Max File Size: 4GB
What are the Twitter video specifications?
| Use Case | Dimensions | Aspect Ratio | Max Length |
| In Feed Video | 1280 x 720 landscape 720 x 1280 portrait 720 x 720 square | 1.9:1 landscape 1:1 square 4:5 vertical | 140 seconds |
| In Feed Video Ad | 1280 x 720 landscape 720 x 1280 portrait 720 x 720 square | 1.9:1 landscape 1:1 square 4:5 vertical | 140 seconds |
Format: .mov or .mp4. Max File Size: 512MB
What are the YouTube video specifications?
| Use Case | Dimensions | Aspect Ratio | Max Length |
| Standard | 426 x 240 minimum 3840 x 2160 maximum | 16:9 | 12 hours |
| Video Ads | 426 x 240 minimum 3840 x 2160 maximum | 1.9:1 landscape 1:1 square 4:5 vertical | 12 hours |
Format: .mov, .mpeg4, .mp4, .avi, .wmv, .mpegps, .flv, .3gpp, .webm
Max File Size: 128GB
What are the TikTok video specifications?
| Use Case | Dimensions | Aspect Ratio | Max Length |
| Organic video | 426 x 240 minimum 3840 x 2160 maximum | 9:16 recommended 1:1 square | 15 seconds recorded in app 60 seconds from other sources |
| Feed ad | Minimum Dimensions: 960 x 540 landscape 540 x 960 portrait 640 x 64 | 16:9 landscape 1:1 square 9:16 vertical | 5 – 60 seconds 9 – 15 seconds (recommended) |
Format: .mov or .mp4
Max File Size: 287.6MB or 500MB
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